Exhibition marketing lecture at London Met
Today, Monday 10th November, Clear Focus’ own Charles Fenoughty delivered a lecture to the Events Marketing Management Masters degree students at London Metropolitan University.
The lecture was entitled Traditional and Digital Marketing Methods for Events and Exhibitions. In his presentation Charles described the various financial models for an event, the classification of audience types, establishing a budget and the options available to a modern marketing manager.
Invited by the head of the course to bring practical experience to the students we saw it as an excellent opportunity to engage between business and academia.
The talk was well received and might well be the first of many.
“Thank you. Your presentation today rounded off the content of this semesters' studies, and provided an interesting grounding for studies next semester.“
Justin Lance, Academic Leader - TSCI Course Cluster Leader