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Emap's BETT 2010 campaign underway
Following the success of 2009 campaign and the resulting increase in visitor figures - attendance broke the 30,000 barrier for the first time ever - Clear Focus was invited to create the campaign for 2010, with no pitch.
Clear Focus' Barry Viniker said, "This is a great opportunity for us to take our concepts a stage further. We're happy to be working on BETT again."
The campaign will be a progression of last year's interactive classroom theme, to feature new technology and a revamped art style.
The new BETT campaign, interactive classroom.
